Friday, August 12, 2005

Experiment

So with the production of the DVD my mind races to other projects. DV is the tool to do just that. Digital video is a medium with instant gratification, and multiple possibilities. If you don't like a cut or a scene you just delete and start fresh, or maybe by sliding around your video & audio clips you come up with something more interesting, and it's all a mouse click away. Just drag and drop, copy & paste and you may just find out a unique way in getting your point across. "Deadly Obsessions" was to prove to me and others that a feature is capable without the extravagance of a Hollywood budget. But the possibilities now are too numerous now. Their are people out there who are making movies in their garages, and getting them out to the audiences that want them. Regional filmmaking is becoming more and more, but even more then that is that different markets are emerging who specialize in one or two genres.

Sony just came out with an HDV camcorders and though it will never replace the professional ones that cost thousands of dollars it does now put HDV into the hands of thousands of consumers. The Sony HVR-Z1U is only the tip of the iceberg. More manufacturers are planning to come out with their own HDV cameras. So the revolution evolves and continues to evolve into a more and more fragmented market. You have people making their own horror/goth/fetish films, love stories, action adventure, and even sci-fi films, and all are geared to a certain audience. Marketing these films can be a mouse click away thanks to the Internet, and now the person in some town in Montana can connect to a genre that interests him or her.

The world is wide open, and it is growing my leaps and bounds every day. Already Hollywood is beginning to feel it's strangle hold on cinema slipping. In this weeks variety, and in other newspapers there is talk in Hollywood that this summer was the worst in box office sales. Some say it's because of the DVD, and others say it's because of the poor product Hollywood has been producing of late. My feelings it's a bit of both.

I feel liberated by this. Sure it's harder to market your particular film to viewers now because of the fragmented market, but one can now do it without others taking a piece of the pie. If successful you will make more on your product then you could have ever made going through traditional distributors.

Does that mean that the distributors are done for. I don't think so. After all selling to a WORLD market is complicated. There are already some pipelines that distributors have already tapped, so it would make sense to go to one for help in worldwide sales of your little epic. But before that happens you may have already gotten back your budget, and what ever comes in is gravy, and can be put into a new film.

The world is wide open, and opportunity is there. All you have to do is step up. Any takers?

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