It's all about the lenses......

 While at the CCW expo I saw a lot of cameras with a lot of lenses on them.  We always talk about a pristine image, and one that is detailed, but a GOOD lens is what can make the difference.  Are lenses expensive?  They can be and the good ones usually are, but for us cinema obsessed people renting a good lens is something cinematographers do constantly.  But there are a whole host of lenses to choice from, and which one will be right for your project is not always an easy answer.

But your in luck.  A classmate of mine has just written a pretty good tutorial about lenses.  I suggest you pop on over and get schooled.  Remember an image is as good as the lens it is being seen through, so when talking about 4K you'll want a GOOD lens in front of your camera to catch all the detail of the scene.  The best lens to give you a variety of different shots would be a zoom lens.  I'm a lover of good prime lenses, but zooms have saved my bacon on many occasion, so one should know about them.  Mr. Gladstone does a good job in describing them, and tells you on what to look for.  Give it a read.  You'll won't regret it.

Cinema Zoom Lenses by Steven Gladstone.