Repo The Genetic Opera
I first heard of this film from the podcast The Biz . It's an interesting way to market a film and something I think will be the norm in the not so distant future. I've always said how do you rise above the noise, and this is one example. The guys at Lionsgate are pretty shrewed in their attempt to market a film that has a core audience, yet the film needs to break out from that core and into some of the mainstream. The film is a Gothic opera, and from the clips, and the trailer it looks quite interesting. The soundtrack has been a top seller at Amazon, so there is money in them there hills. Being that it's Halloween I would think that this would be the opportune time to release this film, but the films release date is November 7th at selected theaters. Why on November 7th rather then October 31st is any body's guess. The one thing I don't like is that I can't put links to the trailer. I would think viral marketing would be a GOOD thing for this movie. After all...